International Branding Policy
This policy governs the use of all Globagroup International Plc / Best for Business Trademarks and Brands for any purpose.
General
Globagroup International Plc Trademarks may be used only as permitted by this policy. The following applies to all uses of Globagroup International Plc businesses and Trademarks:
- The Wordmark is required on all official internal and external communications (excluding e-mail).
- All International and Domestic Partner Web sites must Display an official Globagroup International Plc Logo as provided.
- In all matters of Official Globagroup International Plc Business, the company Colours of maroon and Silver and/or Branded Elements (available on the Photo Library in the partners area) are required and must appear prominently.
- Use of Globagroup International Plc Trademarks in printed and electronic materials must conform to the brand requirements available in the partners area.
- No Globagroup International Plc Trademark may be altered in any way that has not been approved in writing by Globagroup International Plc.
Globagroup International Plc approved partner Seal.
The Globagroup International Plc Seal is reserved for use on official documents bearing the signature of a member or officer of the Board; the president or a vice president, on official awards; or in connection with events involving the president, a vice president. The Seal may be used only as authorised in relation to contracts and international awards.
Globagroup International Plc Brand
Globagroup, Globagroup International, Best For Business, New Visual Media, Globalegal, Globastrat, Globafund, Globaschools, Big Society Birmingham and Powergen Direct are official brands of Globagroup International Plc. All International Partners are expected to use the brand identity that relates to their contract and license whilst still adhering to the group brand requirements above.
Use of Globagroup International Brands, Trademarks and Logos
- By Approved International Partners and Domestic Licensed Partners
- All Licensed parties are required to use the Wordmark and Logo, in connection with all Business and may do so as approved in the signed license agreement.
General.
- No individual, Unlicensed Business or employee may use any Globagroup Logos, Brand or Trademark, or the official Web template, or refer to his or her affiliation with Globagroup International Plc, in any manner that suggests or implies Globagroup International Plc support or endorsement of a point of view or personal or political opinion, business, activity, movement, or program that is not Official Globagroup International Plc Business or without written agreement under an instance. If there is potential for confusion in a statement describing affiliation with Globagroup International Plc, one should dispel confusion through the use of a disclaimer stating that Globagroup International Plc is not involved in the business, activity, movement, or program.
By Associated Organisations
- Foundations and other associated organisations that have entered into Memoranda of Understanding with Globagroup International Plc, as defined in the policies of the Board, may use the Globagroup International Plc Logo as provided in such memoranda. All use must be in connection with their Globagroup International Plc related activities and must comply with all policies and procedures of Globagroup International Plc.
Prohibited Uses of Globagroup International Plc Brands, Logos and Trademarks
No Endorsements.
- Neither the name of Globagroup International Plc nor any Of its partners Trademarks, including the company Colours, may be used in any way that gives a false impression, is misleading, or could cause confusion regarding Globagroup International Plc''s relationship with any person or entity. Specifically, neither the name of Globagroup International Plc nor any Partners Trademark may be used to characterise Globagroup International Plc as a user of a product or service, or as having conducted research relating to a commercial product or program, or in any other way to convey or imply the endorsement of a commercial product or service.
General Prohibition.
- Neither the name of Globagroup International Plc nor any Partners Trademark may be used in connection with any person, entity, product, or service with which the association could adversely affect Globagroup International Plc''s image or standing or that would for any other reason be inappropriate for an International company.
Violations
If a violation of this policy is identified, Globagroup International Plc will be required to work with the Legal Department to determine the action needed, which may include redesign and reprinting of materials, license removal, financial easing. With respect to all violations of this policy, Globagroup International Plc reserves its right to seek appropriate remedies under applicable International and Local law.